After establishing themselves on a larger market, the co-founders of the agency decided to settle in Dubai without a specific plan to expand their business to the UAE. However, after living and working in Dubai for a little while, they realised that the UAE posed a new and exciting challenge for their business ventures. It became clear that a great number of UAE-based companies either didn’t have a website at all or the websites were a far cry from the modern, fast-loading websites expected by today’s customers. A huge portion of local websites were not mobile-optimised making the user-experience quite unenjoyable, lacked in design and loading speed, and were very difficult to navigate. This was just the push the founders needed to start thinking about bringing their service and expertise to the UAE.